FAQ’s

“There are naïve questions, tedious questions, ill-phrased questions … but every question is a cry to understand. There is no such thing as a dumb question.” ~ Carl Sagan

Frequently Asked Questions

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You have questions? We have answers!

General FAQ

Our mission is to develop strong client relationships and a robust web presence, providing honest and effective solutions without unnecessary extras.

Our web design experts have decades-long experience in web design and development. We are not only web design experts; we are also advisors and partners who work together with you to get you the best possible online presence for your buck.

At 573 Web Solutions, we strive to provide competitive pricing. We can’t promise to meet or beat any price; we promise to provide the best possible value.

We use the latest tools, technology and best practices to produce the best solutions for you at the best possible price.

We follow lean and agile development methods. This means we deliver your solutions as quickly and efficiently as possible.

Yes, we offer discounts to businesses or organizations owned by honorably discharged veterans or active duty members of the United States Armed Forces.

We offer up to 10% off initial services and 5% off maintenance plans. Unfortunately, we are not always able to offer discounts on third-party products or subscriptions that we resell. Please be sure to ask.

The fine print: This offer may not be combined with other offers. We will work with you to give you the highest discount available. Discounts cannot be applied retroactively and you must request your discount when you request our services. This offer is subject to change without notice.

We have clients all over North America. You can be located anywhere. We can work together using email, Zoom, instant messages and mobile phones.

We understand! Feel free to contact us with any questions you may have.

Web Design and Hosting FAQ

At 573 Web Solutions, we blend decades of expertise with a fresh perspective, offering competitively priced plans tailored to your needs.

We focus on boosting search engine rankings and enhancing site speed to ensure your website performs at its best.

We only use white hat SEO techniques to boost your search rankings. This means we follow the terms of service and don’t use tricks or hacks that can backfire on your search engine rankings.

We offer standard packages and custom website development tailored to your needs.

Many customers choose to start with one of our packages and then grow their website as their needs expand. Some customers want us to write content and provide images for their websites.

When you contact us, please mention your budget constraints so we can propose a solution that meets all your needs. See our Website Design, Setup and Hosting page for more details.

You get as many pages as you need for your website. For instance, a typical starter site might be five pages, but your website might need more or less.

We strive to get your site up and running quickly but the timeline varies. Factors include the site’s complexity, your availability, our availability, and whether or not you have content (text) and images ready to go.

You came to the right place to help you get started. There is so much to consider and it is easy to get overwhelmed with the details. But you’re here, so you’re on the right track.

Please contact us so we can schedule a free consultation. Let us focus on your website so you can focus on your business.

Your input is essential. Success depends on your commitment and our collaboration. As professional web designers, we can advise you on what works and what doesn’t. It’s a partnership.

Yes. We use WordPress because it is one of the best-known, most widely-used content management systems available. WordPress has a well-deserved reputation as one of the best tools at hand for creating high-quality, responsive, mobile-friendly websites.

We can certainly maintain your site for you. In fact we recommend it to ensure your site keeps running smoothly and securely. See our Website Maintenance service page for more details.

Yes. While many of our customers prefer we maintain their sites, you can make any changes you want yourself. You own your website. We can work with you and teach you how to make simple changes.

Yes, your website will be ready for mobile from the get-go.

Typically, you write the content as you know your business best. However, we can work with you and help write your content for an additional fee.

Yes, we can purchase stock images for you. However, your own pictures are often better and make your site more personal. You may wish to hire a professional photographer for key images.

Absolutely. Whether you purchase your domain through 573 Web Solutions or elsewhere, we can work with you to create a website that best fits your needs and your budget.

We understand! Feel free to contact us with any questions you may have.

Search Engine Optimization FAQ

SEO (Search Engine Optimization) is the process of improving your website’s visibility in search engine results pages (SERPs). SEO is important because higher visibility means more traffic to your site, which can lead to more customers and increased revenue.

SEO is a long-term strategy. Generally, it can take a few months to see noticeable improvements and some changes might be visible sooner. The exact timeline depends on factors like your industry, competition, and the current state of your website.

Keywords are the terms and phrases people use when searching online. To choose the right ones, consider what your potential customers are searching for, the competition for those keywords, and their relevance to your business. Tools like Google Keyword Planner can help.

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing title tags, meta descriptions, headers, and content with targeted keywords, as well as ensuring your site is mobile-friendly and has a fast loading speed.

On-page SEO is also called onsite SEO. The terms on-page SEO and onsite SEO mean the same thing and involve changes made directly to pages on your website.

Off-page SEO involves activities outside your website that impact your rankings, such as building backlinks from other reputable sites, social media marketing, and online reviews. It’s important because it helps establish your site’s authority and credibility.

Off-page SEO is also called off-site SEO. The terms off-page SEO and off-site SEO mean the same thing and involve changes made outside your website. Our Google Business Profile Optimization Service is an example of off-page SEO. Updating your social media pages, such as on Facebook and LinkedIn, is another example of off-page SEO.

Link building was a popular SEO method where websites tried to improve their search rankings by getting other sites to link back to theirs. The idea was that more links meant a higher ranking on Google. However, this approach is less effective now because many people abused it. Google and other search engines pay less attention to low-quality or irrelevant links. Low-quality links can hurt your ranking.

Be careful with unsolicited offers from backlink sellers. Quality backlinks may cost $100 or more and cheaper options might use risky methods that could hurt your ranking. This isn’t a criticism of any specific company, but using only trustworthy providers for backlink services is important.

If you want to add quality backlinks to your site, please contact us about our SEO services.

You can track your SEO success using tools like Google Analytics and Google Search Console. Metrics such as organic traffic, keyword rankings, bounce rate, and conversion rates can be used to evaluate your SEO performance.

573 Web Solutions is happy to help gather these metrics for you and will provide a monthly report on key metrics when you contract with us for our premium SEO maintenance plan.

Local SEO focuses on optimizing your website to appear in local search results, which is crucial for businesses that serve specific geographic areas. This includes optimizing your Google Business Profile listing, getting local reviews, and using local keywords.

Our Google Business Profile Optimization services can be a cornerstone of your local SEO strategy. You can add our GBP optimization service to any of our SEO packages.

Pay-Per-Click (PPC) advertising is a method of increasing traffic to your website by bidding on keywords. PPC can provide immediate results and can be expensive.

SEO is about building a strong foundation for your online business. It involves optimizing your website to naturally rank higher in search engine results for relevant keywords. SEO is a strategy that can yield consistent results over time.

PPC, on the other hand, is like renting prime real estate online. You pay for your ads to appear at the top of search results. While it can generate quick traffic, PPC is a costly approach that requires continuous spending. Our customers often report that any increased web traffic ends when their PPC spending ends.

Many experts say SEO gives a better return on investment than PPC. We agree.

We understand! Feel free to contact us with any questions you may have.

Google Business Profile Optimization FAQ

A Google Business Profile (GBP) is an online business listing that helps your business or organization appear on Google services such as Search and Maps.

  • A GBP provides essential information about your business, such as your address, phone number, website, hours of operation, and customer reviews.
  • Information from your GBP is used across Google’s services. Maps and Search are the primary services that use your GBP.
  • The Google Business Profile service was formerly known as Google My Business.
  • A GBP is essential for increasing visibility on the Google Search results page.
  • A GBP helps customers find your business easily on Google Search and Maps, provides essential business information, and builds trust through reviews and photos.
  • An optimized GBP helps your business appear near the top of Google Search results. This makes you stand out from your competitors.

No, you don’t need a website to use Google Business Profile.

The Google Business Profile service is not just for local SEO.

  • Any business can benefit from a strong GBP. For example, a non-local business can use GBP to control its brand name and help build brand awareness.
  • A GBP is part of off-site SEO. Optimizing your GBP can drive more business to your website but no changes need to be made to your website when you optimize your GBP.

The Google Business Profile service is free from Google. Google doesn’t charge a dime for GBP because Google wants you to use their paid services, such as Google Ads and paid search results.

If you own a business or run a community organization, you just don’t have time to do everything yourself. You’re not likely to have an employee on staff with the skill set to manage and optimize your GBP. If this sounds like you, we’d like to be your partner in helping you get the most from your online presence.

We can do GBP optimization for any business or organization. You don’t need to hire us to manage your website and we can manage your GBP independently of our other services. GBP optimization is a part of what’s known as off-page SEO and does not require changes to your website.

If you run a service business or similar organization and don’t have an address where customers come to your physical location, you can still benefit from a Google Business Profile.

Google lets you select up to 20 service areas for your business. You can select countries, US states or Canadian provinces, counties or cities as service areas. Other countries are similar.

Yes, your company can use GBP even if you don’t have a physical storefront. A GBP can help your business or organization reach more customers by providing valuable information to local customers and influencing where they shop

Yes, your nonprofit or community organization can use GBP to promote your organization on Google Maps and Search. GBP can help increase visibility, and attract new clients, members or donors.

Google publishes extensive help documentation at Getting Started with Google Business Profile. This is a great place to begin.

If you prefer, contact us and we will walk you through this when you sign up for our GBP Optimization Service.

Yes, you still own your GBP when you hire 573 Web Solution to manage it. As part of the initial setup for our service, we will walk you through how to give us Manager access to your GBP.

We focus on GBP because Google commands over 85% of the online search business in the US and Canada. In these 2 markets, Bing is next followed by Yahoo. All the other services have a small percentage of the search traffic.

At this time, Bing makes it easy to import your GBP into Bing Places for Business. Ask us for assistance with your Bing Places for Business listing when you sign up for GBP Optimization.

We understand! Feel free to contact us with any questions you may have.

AI and Automation FAQs

FAQs for AI and Automation are coming soon. Check back for updates.

We understand! Feel free to contact us with any questions you may have.